Alchemy Logo

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'An ancient philosophy having as its asserted aims the transmutation of something ordinary into something extraordinary, often as a result of combining seemingly disparate objects or ideas.'
 
Alchemy Equipment creates performance driven style. Our products are the response to our own requirement for apparel and luggage with the functionality that performance driven brands promise, but with a well-tailored and refined modern aesthetic. 
 
Using a mix of innovative and traditional textiles and construction techniques, we pair technical performance  with classicly tailored silhouettes that resist being overly contextualised. We create products which are at home in the high mountains and the high street, for modern lifestyles that constantly transition between multiple environments and contexts.

Our products are born from an alchemy that unifies the ambitions of function and form, style and substance, the technical and the tailored.  
 
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OUR STORY & WHAT WE BELIEVE IN

Created in a sunroom overlooking Pegasus Bay to the snow-capped Kaikoura ranges, our debut collection was selected as one of the top 5 global brands at ISPO Munich in 2014…an auspicious start.

We work out of our combined design/showroom/retail space located at The Tannery in Christchurch, New Zealand. Here, bordered by bakers, brewers, jewelers and baristas we chat with our customers, drink good coffee and create Alchemy Equipment.

Driven by a small team of apparel industry veterans (with a refreshing dose of fresh ideas from future veterans), we are committed to creating pieces to the highest standards. Alchemy Equipment products should have premium material selections, and we source from mills globally, with key suppliers in Italy, Switzerland, Portugal and Japan (along with merino from a lot closer to home). We pride ourselves on impeccable construction and have a 360 degrees design approach, inside and out, and tailoring that makes each piece feel special each time you wear it.

How we make things also matters to us – with deep relationships with our vendors (some approaching 25 years of working together (albeit elsewhere), and we only work with people we like and trust. We are fully aware of our social responsibility and working conditions in our factories and sustainability matter to us. Our supply chain is narrow and deep, so we ensure our consistency and quality. It also means we can ensure that best practices are being implemented (our factories are certified (SMETA, WRAP))

We work with a more diverse group of material suppliers, but a common link, other than quality, is the shared relationship to sustainable, fair and clean production, . Almost all materials we use are Bluesign and/or Oeko-Tex certified, our knitwear uses wool from RWS (Responsible Wool Standard) suppliers, our merino is mulesing-free, we source RDS (Responsible Down Standard) down, and we use organically grown cotton.

Perhaps our most fundamental objective is to build our products so that the cradle to grave cycle is long. You should own and use an Alchemy Product for a long time. Not only do we build to this philosophy, we design to it. This is why you don’t see us slavishly following fleeting fashion trends, we favour a more timeless approach to building a wardrobe for staple, classic pieces.

Performance Driven Style from New Zealand.