Alchemy Logo


'An ancient philosophy having as its asserted aims the transmutation of something ordinary into something extraordinary, often as a result of combining seemingly disparate objects or ideas.'
Alchemy Equipment creates performance driven style. Our products are the response to our own requirement for apparel and luggage with the functionality that performance driven brands promise, but with a well-tailored and refined modern aesthetic. 
Using a mix of innovative and traditional textiles and construction techniques, we pair technical performance  with classicly tailored silhouettes that resist being overly contextualised. We create products which are at home in the high mountains and the high street, for modern lifestyles that constantly transition between multiple environments and contexts.

Our products are born from an alchemy that unifies the ambitions of function and form, style and substance, the technical and the tailored.  
Shop View


Created in a sunroom overlooking Pegasus Bay to the snow-capped Kaikoura ranges, our debut collection was selected as one of the top 5 global brands at ISPO Munich in 2014....

Our combined design/ showroom/ retail space is located at The Tannery in Christchurch.  Here, bordered by bakers, brewers, jewellers and barristas we chat with our customers, drink good coffee and create Alchemy Equipment.  

If you are interested in becoming a stockist, or viewing the collection, you'll find us at:

6-7 Tannery Way,
The Tannery, Garlands Road,
Woolston, Christchurch.

Email: [email protected]
Telephone: +64 (03) 381-5566